5th March @ 9:00 am – 5:00 pm
More than 100 hours of video are uploaded to YouTube every minute, making it one of the most powerful marketing tools in today’s global economy.
With the effectiveness of viral marketing sighted by The Economist, 2015 will only see that figure rise and many of those videos will be produced for customer engagement. However, a poorly made video can be just as damaging to your business and brand. This workshop is aimed at businesses who want to give their sales and communication strategies a professional, competitive edge and learn how to better engage the YouTube generation.
This one day workshop will help you:
- Understand when and why to use video
- Explore great Brands and their videos
- Understand the process from commission to creation and deployment
- Understand best practice for effective videos
- Develop strategies for selling to the YouTube generation
- Identify return on investment and performance indicators
The course will be run by industry professionals who have worked in video production, internet and broadcast marketing as well as online sales development.
Update: 30/01/2015 Sky Media
Paul Lovesy, from Sky Media has joined the workshop team to talk about Sky’s Adsmart system. Adsmart is Sky’s intelligent advertising system that provides advertisers to target specific audiences whilst watching the same programme through their Sky service.
Paul will cover approaches to get the best out of the system, explain the process and explore the features of audience profiling.
Your workshop hosts:
Marcus Pullen: Marcus has worked in a wide range of technical and creative industries over the last twenty years and been responsible for several award winning online projects for retail, distribution, broadcast, healthcare and media. He is the founder of Blue Donut Studios who develop concepts and strategies for customer engagement and storytelling. He has worked with both small business and multinationals in the UK, Europe, USA and Australia. www.bluedonutstudios.com
Georgina Hurcombe: Georgina is an award-winning producer and founder of LoveLove Films. In 2014, she was named Dorset Business Woman of the Year. As a producer she has worked on a range of award-winning documentaries, shorts films, music videos, TV Adverts, promotional/corporate films, web videos, animations, presenter led programs. She regularly works with large multinational brands, organisations and agencies in the UK, USA, UAE, Asia and across Europe. www.lovelovefilms.com
Strategies for Making Brilliant Business Videos and Infographics: Thursday, March 5th, 9am to 5pm (includes lunch) at Tec Hub, Wessex House, Eastleigh SO50 9FD. 023 8061 9722
Take up this super offer here: http://bit.ly/1JVPYnC